Water politics

Take a look at this really neat animation crafted by Isobel Foulsham on water access and privatisation.

It’s really interesting to think about the extent to which safe water is understood as a commodity, rather than as an equally accessible resource or as a human right. There’s a lot to be said for the ways in which corporations are increasingly commodifying and branding ‘health’, such as Unilever’s Lifebuoy campaign, which seeks massive profits through social missions which target the handwashing practices of millions of people living in poverty, encouraging them to buy Unilever’s branded antibacterial soap. I’ve been meaning to post on this for ages, there’s plenty to be said… Alongside the many issues the water rights animation raises, it’s awful to assume that this kind of health-and-hygiene-right commodification could happen with branded water too. Er, is it?

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